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Cover
Introduction
Dreams
1
Just Do It
2
Follow a Dream
3
Grit in the Oyster
4
Desperation
5
Risk is Everything
6
Learning to Walk
Push Push Push
7
The Rocky Road
8
Stick Through the Pain
9
One Percent a Day
10
Push Yourself
11
Aiming To Fail
12
Time to Develop
Fundamentals
13
Crazy Dreams
14
Committees Don’t Cut It
15
The Secret of Hindsight
16
Culture is Contagious
17
CAN I?
18
A New Outcome
Ideas
19
Do It Yourself
20
True Commitment
21
Finding Funding
22
What’s in a name?
23
Don’t Build the Mountain Twice
24
Touch the Human Being
Attention
25
Standing Out in a Crowd
26
Be your Weird Self
27
Act as if
28
Bring Them Around
29
Customers are family
30
Enthusiasm
Teamwork
31
Company of Like-Minded People
32
Work With Revolutionaries
33
Every Family
34
I’ll Never Change You
35
The Time to Fire Someone
36
Learning to Listen
Excellence
37
My Three Rules For Life
38
Recruit Great Brains
39
The Verge of Bankruptcy
40
Everything is Negotiable
41
The Delusion of Confidence
42
Big Decisions
Success
43
When is Enough Enough?
44
Buying Happiness
45
On being selfish and selfless
46
Act Fast
47
I don’t give a damn!
48
Think Bigger
Mindset
49
The Hole
50
You Are Already Happy
51
The Lucky Sperm
52
The Four Human Emotions
53
Life is Hard
54
1000 Months
Over to you
55
You Can’t Teach Entrepreneurship
56
Both Sides
57
Don’t Follow Prophets…
58
How You Say It
59
A Quasi-Spiritual Revolution
60
Your Turn
Epilogue
60
Business Insights
from the founder of
YO! Sushi
& YOTEL
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